The investigation of cultural practices and behavioural sciences offers an interdisciplinary framework for understanding the dynamic interplay between individual actions and collective social ...

Biologists tend to look at the animal kingdom and try to categorize things in an organized fashion. But nature has a way of ...

Human behaviour is an enigma that fascinates many scientists. And there has been much discussion over the role of probability in explaining how our minds work. Probability is a mathematical framework ...

A hunger hormone produced in the gut can directly impact a decision-making part of the brain in order to drive an animal's behavior, finds a new study. A hunger hormone produced in the gut can ...

Dr. Weatherby is the director of the Digital Theory Lab at New York University. It’s hard to walk a block or finish a morning coffee without encountering some system that attempts to tell you what to ...

Netflix continues to grow from strength to strength, commanding 270 million subscribers who watched 183 billion hours of content last year. A Culture of Testing Netflix executives “…believe there’s a ...