For years, researchers have suggested that algorithms feeding users content aren’t the cause of online echo chambers, but are more likely due to users actively seeking out content that aligns with ...

Tailoring algorithms to user interests is a common practice among social media companies. But new research underscores the harms this practice can yield, especially when it comes to public perception ...

New research from Mozilla shows that user controls have little effect on which videos YouTube’s influential AI recommends. YouTube’s recommendation algorithm drives 70% of what people watch on the ...

YouTube demystifies the Shorts algorithm in a Q&A video that addresses several of the most common questions creators have about gaining visibility with short-form content. We know at least some ...

YouTube Shorts, the shortform platform from Google-owned video giant YouTube, has seen massive success since its launch in September 2020. Today, an estimated 1% of all waking human hours are spent ...